by Lea Strickland | Sep 18, 2025 | Business Articles, Customer, Marketing, Sales and Business Development, Opportunity
Open for Business: Don’t Start Without a Map Too often, new entrepreneurs fall into the trap of the “Field of Dreams” mindset: Build it, and they will come. It’s a romantic vision that fails the test of economic reality. Opening the doors without a clear plan, a...
by Lea Strickland | Jun 20, 2025 | Business Articles, Marketing, Sales and Business Development
Product, Price, Promotion, and Placement In the ever-evolving business landscape, the fundamental principles of the marketing mix — product, price, promotion, and placement —serve as the core drivers of revenue and profit. These four pillars, often referred to as the...
by Lea Strickland | May 23, 2025 | Business Articles, Capability, Marketing, Sales and Business Development, Strategy
As global supply chain disruptions, geopolitical tensions, tariffs, and rising offshore costs challenge manufacturers, many companies are onshoring or reshoring manufacturing to the United States. This shift, fueled by government incentives like the CHIPS Act,...
by Lea Strickland | May 17, 2025 | Business Articles, Business Growth, Competitiveness, Marketing, Sales and Business Development, Small Business, Visibility
Did you know branding originated as a practical method for farmers to mark livestock with unique symbols (logo) to indicate ownership and prevent theft? Over time, this concept evolved beyond agriculture, as craftsmen began using distinctive marks to signify the...
by Lea Strickland | May 6, 2025 | Business Articles, Business Growth, Capability, Change Management, Competitiveness, Economy and Economics, Entrepreneur, Marketing, Sales and Business Development, Small Business, Small Business, Viability
Trump’s tariffs and economic strategy have refashioned the global trade landscape. These tariffs have sent ripples (and, for some, tsunami-like waves) through markets, creating challenges and opportunities. For U.S. businesses, small and large, these tariffs...
by Lea Strickland | Jun 30, 2020 | Business Articles, Business Growth, C.O.R.E. Business System, Execution, Leadership, Marketing, Sales and Business Development, Results
“If you find yourself weak in persistence, surround yourself with a mastermind group.” Napoleon Hill Focus on Business Radio: Mastermind Groups for Exponential Growth by Lea Strickland | Focus on Business...
