by Lea Strickland | Sep 18, 2025 | Business Articles, Customer, Marketing, Sales and Business Development, Opportunity
Open for Business: Don’t Start Without a Map Too often, new entrepreneurs fall into the trap of the “Field of Dreams” mindset: Build it, and they will come. It’s a romantic vision that fails the test of economic reality. Opening the doors without a clear plan, a...
by Lea Strickland | May 24, 2025 | Business Articles, Business Growth, Capability, Customer, Small Business, Strategy, Vendor Relations
SMEs Standing Out in the US Manufacturing...
by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility
Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...
by Lea Strickland | Sep 1, 2016 | Business Articles, Business Growth, Business Management, Business Plans, Capability, Customer, Customer Relationships, Entrepreneur, Operations, Resources, Viability
Does your day start something like this? “How are you today?” “Fine.” This is a typical exchange that occurs for most of us daily. A variation is going to a networking event or business function and “How’s business?” “Fine.” But is your business really FINE?...
by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity, Viability, Visibility
Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...
by Lea Strickland | Jun 20, 2016 | Business Articles, Business Management, C.O.R.E. Business System, Commercialization, Customer, Customer Relationships
Dishonest Clients After all these years in business, I am still amazed when I encounter a dishonest client. It is doubly confounding when the client is not only dishonest, but also inexperienced and unsophisticated in the intricacies of business. It is especially true...
