by Lea Strickland | Oct 26, 2025 | Business Articles, Concept, Entity, Start-up
Naming your company or product is one of the most important decisions you’ll make as an entrepreneur. A name isn’t just a label; it’s your brand identity, market presence, and legal foundation. Before printing business cards or purchasing a domain,...
by Lea Strickland | Sep 2, 2025 | Business Articles, Entrepreneur, Small Business, Start-up, Strategy
Looking for Oz, Behind the Curtain: How Business Really Works Introduction Have you ever wondered what makes a business tick? Like Dorothy when she pulled back the curtain in The Wizard of Oz, peering behind the scenes reveals the actual mechanics of how businesses...
by Lea Strickland | May 15, 2025 | Business Articles, Business Ownership, Entity, Legal, Start-up
Choosing where to incorporate your business shapes your legal, financial, and operational future. Each state offers unique advantages and challenges, from Delaware’s legal predictability to Nevada’s low taxes. The stakes are clear, with companies like Tesla and Roblox...
by Lea Strickland | May 15, 2025 | Business Articles, Business Ownership, Leadership, Legal, Start-up
Many prominent companies are strategically leaving Delaware to reincorporate elsewhere in what has been labeled a “Dexit.” Tesla and SpaceX have shifted their incorporation to Texas, while Neuralink, Dropbox, TripAdvisor, and Pershing Square Capital...
by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility
Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...
by Lea Strickland | Apr 16, 2025 | Business Articles, Capability, Operations, Small Business, Start-up
The first year of business is exhilarating and overwhelming at the same time. You’re excited about the potential and eager to prove your idea’s worth. You may also be simultaneously anxious to be your boss and scared of leading the organization; your money...
