




Too many businesses focus only on the “product” or the “business.”
Successful, sustainable, scalable, and profitable businesses FOCUS on both.
They measure and FOCUS on Results.
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Custom Solutions.
Decades of Experience.
Holistic Business Perspective.
The Four Cornerstones of Business Success

The first test of any business isn’t the product — it’s the problem. Viability is about one core question:
Is there real demand for what you offer?
Without viability, even the most brilliant product or service will fail to gain traction.
Do Business Like a Coyote: Why Opportunistic Predators Thrive Anywhere
by Lea Strickland | May 19, 2020 | Business Management, Competitiveness, Strategy, Viability, Visibility | 0 Comments
Where is Your Business Located? Realist Road
by Lea Strickland | September 14, 2016 | Business Articles, Business Growth, Entrepreneur, Execution, Leadership, Operations, Opportunity, Resources, Results, Viability | 0 Comments
Is your Business Performance FINE?
by Lea Strickland | September 1, 2016 | Business Articles, Business Growth, Business Management, Business Plans, Capability, Customer, Customer Relationships, Entrepreneur, Operations, Resources, Viability | 0 Comments
It IS About the Customer! Know and Serve Them.
by Lea Strickland | August 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity, Viability, Visibility | 0 Comments
Is the Glass Half Full? Half Empty? Or is it the Wrong Glass?
by Lea Strickland | June 14, 2016 | Business Articles, Business Management, Execution, Leadership, Marketing, Sales and Business Development, Operations, Resources, Results, Viability | 0 Comments
Customer Focused?
by Lea Strickland | May 31, 2016 | Business Articles, Business Management, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Viability | 0 Comments
Business Concept – Validating Your Idea
by Lea Strickland | May 8, 2016 | 12-Steps to Start, C.O.R.E. Business System, Concept, Customer, Focus Points, Opportunity, Viability | 0 Comments
10 Elements of Successful Businesses
by Lea Strickland | May 3, 2016 | 12-Steps to Start, Business Articles, Business Growth, Business Management, Business Ownership, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Concept, Entity, Entrepreneur, Execution, Marketing, Sales and Business Development, Small Business, Small Business, Start-up, Viability | 0 Comments
Business Growth – Analyze Results to Grow
by Lea Strickland | September 11, 2015 | Budgets and Financial Tools, Business Articles, Business Growth, Business Management, Execution, Results, Viability | 0 Comments
When No One Answers
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Small Business, Start-up, Viability, Visibility | 0 Comments

Once the business proves that demand exists, the next hurdle is delivery. Capability is the backbone of business success — the systems, processes, and infrastructure that allow you to serve customers reliably, efficiently, and profitably.
Seven Mistakes Businesses Make in Their First Year
by Lea Strickland | April 16, 2025 | Business Articles, Capability, Operations, Small Business, Start-up | 0 Comments
Why Viewing Employees as Cogs Undermines Leadership
by Lea Strickland | April 15, 2025 | Business Articles, Capability, Execution, Leadership, Operations | 0 Comments
Want a Thriving Business? Focus on Building Your Business Capability
by Lea Strickland | May 18, 2020 | Business Articles, Business Management, Business Ownership, Capability | 0 Comments
Is your Business Performance FINE?
by Lea Strickland | September 1, 2016 | Business Articles, Business Growth, Business Management, Business Plans, Capability, Customer, Customer Relationships, Entrepreneur, Operations, Resources, Viability | 0 Comments
Sales Constraints – What’s holding us back?
by Lea Strickland | June 6, 2016 | Capability, Customer, Resources, Results, Sales and Service Excellence | 0 Comments
Customer Focused?
by Lea Strickland | May 31, 2016 | Business Articles, Business Management, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Viability | 0 Comments
10 Elements of Successful Businesses
by Lea Strickland | May 3, 2016 | 12-Steps to Start, Business Articles, Business Growth, Business Management, Business Ownership, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Concept, Entity, Entrepreneur, Execution, Marketing, Sales and Business Development, Small Business, Small Business, Start-up, Viability | 0 Comments
Vision, Strategy, Structure, and Results
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Credibility, Entrepreneur, Execution, Leadership, Marketing, Sales and Business Development, Non-Profit, Resources, Results, Small Business, Small Business, Start-up, Strategy | 0 Comments
To Compete You Must Be In the Race
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, Capability, Competitiveness, Leadership, Non-Profit, Small Business, Start-up, Strategy, Visibility | 0 Comments
The Tortoise and The Hare – A Fable for Our Times
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Entrepreneur, Leadership, Marketing, Sales and Business Development, Non-Profit, Small Business, Start-up | 0 Comments

Before customers buy, they look for proof — proof that you can deliver, proof that others trust you, and proof that you’ve solved similar problems for others.
Credibility shortens sales cycles, reduces objections, and builds loyalty.
The Five Mental States of Unethical Behavior
by Lea Strickland | April 16, 2025 | Credibility | 0 Comments
heavy lifting to maintain ethics and fight unethical behavior
Imperfect Pitches You Can’t Make Them … or Stop Them
by Lea Strickland | August 28, 2016 | Concept, Credibility, Crowdfunding, Funding Your Business, Visibility | 0 Comments
Vision, Strategy, Structure, and Results
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Credibility, Entrepreneur, Execution, Leadership, Marketing, Sales and Business Development, Non-Profit, Resources, Results, Small Business, Small Business, Start-up, Strategy | 0 Comments
Too Big, Too Soon – Too Far, Too Fast
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, Change Management, Credibility, Entrepreneur, Execution, Leadership, Non-Profit, Small Business, Start-up, Strategy | 0 Comments
Product, Resources, and Customers – The Three-fold Objective
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Competitiveness, Concept, Credibility, Entrepreneur, Marketing, Sales and Business Development, Non-Profit, Resources, Small Business, Start-up, Strategy | 0 Comments
The Tyranny of Customer Choice
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Credibility, Marketing, Sales and Business Development, Small Business, Start-up, Strategy | 0 Comments
The Façade
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, Capability, Competitiveness, Credibility, Leadership, Non-Profit, Small Business, Start-up | 0 Comments
Commercialization : Viability, Visibility, Capability, and Credibility
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Capability, Commercialization, Credibility, Entrepreneur, Government Funding Compliance, Start-up, Viability, Visibility | 0 Comments
Business Plans Are Not Academic Exercises
by Lea Strickland | July 30, 2014 | Budgets and Financial Tools, Business Articles, Business Growth, Business Management, Business Plans, Capability, Credibility, Entity, Small Business, Start-up, Viability | 0 Comments
Business Advocates: The First Customer
by Lea Strickland | July 30, 2014 | Business Articles, Business Growth, Credibility, Small Business, Start-up, Visibility | 0 Comments

Even the most capable and credible business can’t grow if the right people never hear about it. Visibility ensures your message reaches decision-makers in the market you serve.
But visibility isn’t about broadcasting to everyone — it’s about targeted, consistent, and strategic positioning.
Do Business Like a Coyote: Why Opportunistic Predators Thrive Anywhere
by Lea Strickland | May 19, 2020 | Business Management, Competitiveness, Strategy, Viability, Visibility | 0 Comments
Organic or Cultivated Clients? Which Do You Want?
by Lea Strickland | September 23, 2016 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Resources, Results, Visibility | 0 Comments
Marketing, Branding, PR and the NC 100
by Lea Strickland | August 30, 2016 | Focus on Business Radio Show, Visibility | 0 Comments
Imperfect Pitches You Can’t Make Them … or Stop Them
by Lea Strickland | August 28, 2016 | Concept, Credibility, Crowdfunding, Funding Your Business, Visibility | 0 Comments
It IS About the Customer! Know and Serve Them.
by Lea Strickland | August 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity, Viability, Visibility | 0 Comments
How to Grow Your Business, One Relationship at a Time – Network!
by Lea Strickland | June 6, 2016 | Customer, MWorld, Operations, Resources, Visibility | 0 Comments
Networking: Relationship Building, Not Hard Pitch Selling
by Lea Strickland | January 22, 2016 | Business Articles, Business Growth, Marketing, Sales and Business Development, Small Business, Strategy, Visibility | 0 Comments
“Who You Know” and Open Market Competition
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Competitiveness, Customer, Opportunity, Small Business, Start-up, Visibility | 0 Comments
When No One Answers
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Small Business, Start-up, Viability, Visibility | 0 Comments
To Compete You Must Be In the Race
by Lea Strickland | July 31, 2014 | Business Articles, Business Growth, Business Management, Capability, Competitiveness, Leadership, Non-Profit, Small Business, Start-up, Strategy, Visibility | 0 Comments
Schedule a Complimentary 30-Minute Consultation
Ready to learn more about how we can work together! Let’s schedule a phone call or Zoom session.