by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Concept, Entrepreneur, Funding, Leadership, Marketing, Sales and Business Development, Non-Profit, Small Business, Small Business, Start-up, Strategy, Viability
To know whether or not you have a viable business concept, you have to comprehensively define (on paper) your thoughts, ideas, and vision. You also need to gather information related to those ideas: market size, competitors, pricing, and so on. With that information...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Capability, Commercialization, Execution, Small Business, Start-up, Strategy, Viability
What is a sustainable business? The traditional business thought process has centered on the value creation for the shareholder and company as the primary “product” of the business. This mentality has emphasized metrics that are externally focused and investor driven,...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Entrepreneur, Small Business, Start-up, Viability
As the pace of technology innovation increases and as more and more players are able to enter the markets and provide alternatives (to each other and existing solutions), differentiation and adoption is fostered by the ability to put sound business practices,...
by Lea Strickland | Jul 31, 2014 | Business Articles, Viability
As researchers, scientists and inventors, we are often caught up in ideas and their potential. We think about concepts we are interested in and how they can be practically applied. We think about the changes we can make, and see opportunities in the fields of research...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Capability, Commercialization, Credibility, Entrepreneur, Government Funding Compliance, Start-up, Viability, Visibility
To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein, textile, device, system, component, etc. Second, “commercialization” is...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Capability, Commercialization, Entity, Small Business, Start-up, Viability
Commercialization always involves two components – the technology or product AND the business model. The road to commercialization, however, differs for each business due to many factors: Type or nature of the product/technology/service (the “product”) Experience of...
