by Lea Strickland | May 19, 2025 | Business Articles, Business Growth, Concept, Execution, Opportunity, Viability
The Key to Turning Opportunities into Profits Every business has an inherent opportunity to grow. No matter the industry or the stage of development, the potential for expansion and increased profitability exists. However, your challenge lies in identifying the right...
by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility
Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...
by Lea Strickland | Sep 14, 2016 | Business Articles, Business Growth, Entrepreneur, Execution, Leadership, Operations, Opportunity, Resources, Results, Viability
Normally when I am writing about the location of your business, I am focused on the physical or virtual locations of the business. Today I want to focus on the mental or psychological location of your perspective on your business. In working with clients, the success...
by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity, Viability, Visibility
Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...
by Lea Strickland | May 8, 2016 | 12-Steps to Start, C.O.R.E. Business System, Concept, Customer, Focus Points, Opportunity, Viability
Crazy Ideas and Business Concept Many highly successful businesses have been started on ideas other people thought were crazy. Many unsuccessful businesses were started as “sure things.” How do you know before you start if your idea is worthwhile? How...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Competitiveness, Customer, Opportunity, Small Business, Start-up, Visibility
The world is not objective. It is composed of people, and people are human (at least most of us are). People are at our most basic emotional and relationship-based. We do deploy our logical minds to override and control much of our instinctual behavior and that also...
