Product, Resources, and Customers – The Three-fold Objective

Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer. The manifestations of this three-fold mission vary in magnitude, scope, and timing. The underlying processes and...

The Tyranny of Customer Choice

A truism for any organization is that its customers have choices. They can chose from a range of products, services, and alternatives to satisfy their needs, from doing nothing to “do it yourself,” to doing it the most expensive way possible to finding a cheap...
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