by Lea Strickland | Jun 6, 2016 | Customer, MWorld, Operations, Resources, Visibility
Grow Your Business — Build Relationships Previously published in MWorld, The Journal of the American Management Association Volume 8, Number 3 Summer/Fall 2009 In today’s economic uncertainty, having a solid network can help your organization. However, it isn’t easy...
by Lea Strickland | May 31, 2016 | Business Articles, Business Management, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Viability
Is Your Business Customer Focused or Trying to Be All Things to All People? I love the single-cup beverage systems. When I want something to drink, I don’t have to boil an entire pot of water, coffee or tea. I can choose my drink of preference, pop in the single cup,...
by Lea Strickland | May 8, 2016 | 12-Steps to Start, C.O.R.E. Business System, Concept, Customer, Focus Points, Opportunity, Viability
Crazy Ideas and Business Concept Many highly successful businesses have been started on ideas other people thought were crazy. Many unsuccessful businesses were started as “sure things.” How do you know before you start if your idea is worthwhile? How...
by Lea Strickland | May 6, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development
There is nothing and I mean nothing that frustrates me, ticks me off, and causes me to stop using a product faster than dealing with the people on the “customer service” lines of businesses. I don’t know about you, but whenever I have an issue and call one of those...
by Lea Strickland | Jan 29, 2016 | Business Articles, Business Growth, Customer, Customer Relationships, Small Business, Strategy
This week a service provider demonstrated to me how important I was to her and her business. Let me share the story. I arrived for my appointment 20 minutes early and made myself comfortable on a bench outside her office suite. I could see through the glass wall that...
by Lea Strickland | Jan 1, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Opportunity, Other Podcasts, Strategy, Visibility
Introduction: David Wright interviewed me sometime ago on marketing strategies. I emphasized the critical role of educating your market to build credibility, visibility, and trust. Below is the revised version, incorporating more explicit language, modern context, and...
