by Lea Strickland | Sep 23, 2016 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Resources, Results, Visibility
These days the term “organic” seems ubiquitous. Organic has come to mean more than the traditional dictionary definition. In this instance, I want to talk about organic growth as it relates to a natural process that is without direct intervention or influence....
by Lea Strickland | Aug 8, 2016 | Business Articles, Competitiveness, Customer Relationships
Customer Disservice – How About a Hello and a Smile I am constantly amazed at how businesses invest so much time, money, and effort in getting customers to walk through the door of their business, literally, and when the customer arrives, the greeting is often less...
by Lea Strickland | May 31, 2016 | Business Articles, Business Management, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Viability
Is Your Business Customer Focused or Trying to Be All Things to All People? I love the single-cup beverage systems. When I want something to drink, I don’t have to boil an entire pot of water, coffee or tea. I can choose my drink of preference, pop in the single cup,...
by Lea Strickland | May 6, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development
There is nothing and I mean nothing that frustrates me, ticks me off, and causes me to stop using a product faster than dealing with the people on the “customer service” lines of businesses. I don’t know about you, but whenever I have an issue and call one of those...
by Lea Strickland | May 3, 2016 | 12-Steps to Start, Business Articles, Business Growth, Business Management, Business Ownership, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Concept, Entity, Entrepreneur, Execution, Marketing, Sales and Business Development, Small Business, Small Business, Start-up, Viability
While every business has elements that are unique to it. Every successful business shares common characteristics with other successful businesses. Concept The first element of a successful business is a clear concept of what the business is and does. This concept is...
by Lea Strickland | Jan 1, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Opportunity, Other Podcasts, Strategy, Visibility
Introduction: David Wright interviewed me sometime ago on marketing strategies. I emphasized the critical role of educating your market to build credibility, visibility, and trust. Below is the revised version, incorporating more explicit language, modern context, and...
