Commercialization : Viability, Visibility, Capability, and Credibility

To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein, textile, device, system, component, etc. Second, “commercialization” is...

Commercialization Components: Technology/Product and Business Model

Commercialization always involves two components – the technology or product AND the business model. The road to commercialization, however, differs for each business due to many factors: Type or nature of the product/technology/service (the “product”) Experience of...

Can The Business Have Moving Targets?

The answer to this question depends upon two things: the context of the question and the timeframe being discussed. As a part of normal business processes – performance targets, budgets, sales forecasts, and so on – a specific target is set. For example,...
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