by Lea Strickland | May 8, 2016 | 12-Steps to Start, C.O.R.E. Business System, Concept, Customer, Focus Points, Opportunity, Viability
Crazy Ideas and Business Concept Many highly successful businesses have been started on ideas other people thought were crazy. Many unsuccessful businesses were started as “sure things.” How do you know before you start if your idea is worthwhile? How...
by Lea Strickland | Jan 1, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Opportunity, Other Podcasts, Strategy, Visibility
Introduction: David Wright interviewed me sometime ago on marketing strategies. I emphasized the critical role of educating your market to build credibility, visibility, and trust. Below is the revised version, incorporating more explicit language, modern context, and...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Competitiveness, Customer, Opportunity, Small Business, Start-up, Visibility
The world is not objective. It is composed of people, and people are human (at least most of us are). People are at our most basic emotional and relationship-based. We do deploy our logical minds to override and control much of our instinctual behavior and that also...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer, Entity, Marketing, Sales and Business Development, Opportunity, Small Business, Small Business, Start-up, Visibility
While big businesses (especially those traded on public stock exchanges) get the press, the real news—and arguably the differences in day-to-day life and the economy—rest in the small business, in this country and around the world. The majority of existing and new...
by Lea Strickland | May 3, 2011 | Business Articles, Customer, Opportunity, The Street (the street.com), Viability
Too many organizations market without a plan, wandering around trying to find customers. It’s ineffective, inefficient and expensive. The more time it takes to find your customer and hone your product, service or technology, the longer you have your money tied...
by Lea Strickland | Mar 30, 2011 | Appearances, Customer, Opportunity
Sharing expertise with multiple audiences. Regularly leading workshops and presenting at a wide range of industry events, Lea is a sought-after public speaker on how to effectively start and grow a business across a myriad of industries. Lea’s expertise lends itself...
