Pricing for Strategic Advantage, Customer Value, and Profit

The value that the customer places on your product (or service or technology) ultimately determines how much the customer is willing to pay. The value is determined by a number of factors: some related directly to the product, others to the customer’s emotional and...

When No One Answers

Everyone has experienced it.  Someone calls you prospecting for business.  You get a message on your voicemail, you get a card or letter in the mail, and sometimes it is something you are interested in getting more information about.  So you return the card, send an...
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