by Lea Strickland | Jul 30, 2014 | Business Articles, Business Growth, Business Management, Change Management, Customer Relationships, Entrepreneur, Human Resources, Leadership, Small Business, Start-up
Two women are sitting in a restaurant. Each is sitting alone at a table, working on a laptop. The restaurant is full of people ebbing and flowing from the tables. Both are busy doing work and not interacting or even looking up from the computers to notice what is...
by Lea Strickland | Jul 29, 2014 | Business Articles, Customer Relationships
Yesterday I stopped by the printer to order several bound copies of my latest book to use while waiting for copies from the publisher. When I arrived there were a couple people already in line. I took my place in line and browsed through the printing options for...
by Lea Strickland | Sep 28, 2009 | Business Articles, Business Management, Customer Relationships
Customers, Shareholders, Employees, and Community – Who Matters Most? If you are building your business, how do you decide who is “most important” amongst your constituents? The answer to this question lies in why are you in business. Are you in...
by Lea Strickland | Sep 28, 2009 | Business Articles, Customer Relationships
Okay. I can hear all of you service providers smiling! One of the biggest challenges for the consultant is getting the client to follow the advice being given. For instance, a client brings in a CPA to review the accounting records. The accountant reviews the...
by Lea Strickland | Sep 23, 2009 | Budgets and Financial Tools, Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Entrepreneur, Leadership, Small Business, Start-up
The value that the customer places on your product (or service or technology) ultimately determines how much the customer is willing to pay. The value is determined by a number of factors: some related directly to the product, others to the customer’s emotional and...
by Lea Strickland | Sep 14, 2009 | Business Articles, Customer Relationships
Everyone has experienced it. Someone calls you prospecting for business. You get a message on your voicemail, you get a card or letter in the mail, and sometimes it is something you are interested in getting more information about. So you return the card, send an...