by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Small Business, Start-up, Viability, Visibility
Everyone has experienced it. Someone calls you prospecting for business. You get a message on your voicemail, you get a card or letter in the mail, and sometimes it is something you are interested in getting more information about. So you return the card, send an...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Perspectives, Small Business, Start-up
The only way you can avoid employees talking about the good, the bad, and the ugly in your business is to not have employees. Whether you like it or not, employees will talk about what happens at work from the lack of sales, to the lack of management, to the affairs...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Capability, Commercialization, Competitiveness, Entrepreneur, Leadership, Marketing, Sales and Business Development, Non-Profit, Small Business, Start-up
Most of us are familiar with the fable of the tortoise and the hare – the tale of the hare being so much faster than the tortoise and still losing the race. In the current business environment, the tale can prove cautionary or motivating; it can be revisited or...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Capability, Commercialization, Execution, Small Business, Start-up, Strategy, Viability
What is a sustainable business? The traditional business thought process has centered on the value creation for the shareholder and company as the primary “product” of the business. This mentality has emphasized metrics that are externally focused and investor driven,...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Capability, Commercialization, Entity, Small Business, Start-up, Viability
Commercialization always involves two components – the technology or product AND the business model. The road to commercialization, however, differs for each business due to many factors: Type or nature of the product/technology/service (the “product”) Experience of...
