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How to Bring in the First Customer

by Lea Strickland | Dec 11, 2012 | Business Articles, Main Street, Visibility

RESEARCH TRIANGLE PARK, N.C. (MainStreet) — Would you do business with someone you don’t know? What about someone who hasn’t been in business very long? Would you want to be the guinea pig for a new product or technology? Would you risk your health,...

Beware of Sales Techniques that Get You Off the Way

by Lea Strickland | Oct 25, 2012 | Faith Blog

The path we walk as Christians is narrow, but clear. It is a path that is straight, but has many distractions, temptations, and potential detours, so we walk it with care, but we must ensure care doesn’t mean we wear blinders to the ways of the world. As Christian...

Is Your Sales Force Driving Away Business?

by Lea Strickland | Jan 10, 2012 | Business Articles, The Street (the street.com)

When customers feel pressured or even stalked instead of courted, a sale is less likely to result. How many hours do you spend in a week looking for new customers? How many telephone calls, networking meetings and other activities do you engage in to find viable...

Count on Hard Work, Not ‘Overnight Success’

by Lea Strickland | Jun 29, 2011 | Business Articles, The Street (the street.com)

Success does not come easy to most of us. It typically takes an investment of time and money. There are instances of “overnight” success when one moment of brilliance intersects with perfect timing and you get the big payoff, but you’re more likely...

Listen to Customer’s Voice, Not Peanut Gallery

by Lea Strickland | May 31, 2011 | Business Articles, The Street (the street.com)

What if you were days away from launching your product, service or technology? You’ve done your research. You’ve honed your product. What if you had one final push to put together a proposal to get that first real, paying, profitable customer? What would...
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