by Lea Strickland | Aug 28, 2016 | Concept, Credibility, Crowdfunding, Funding, Visibility
Tough Lessons: You Can’t Make Them … or Stop Them Parents know it and live it. Consultants and other advisors have to learn it. You can’t force anyone to make a wise choice or the best decisions. You can’t stop companies from making imperfect pitches to...
by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity, Viability, Visibility
Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...
by Lea Strickland | Jun 6, 2016 | Customer, MWorld, Operations, Resources, Visibility
Grow Your Business — Build Relationships Previously published in MWorld, The Journal of the American Management Association Volume 8, Number 3 Summer/Fall 2009 In today’s economic uncertainty, having a solid network can help your organization. However, it isn’t easy...
by Lea Strickland | Jan 22, 2016 | Business Articles, Business Growth, Marketing, Sales and Business Development, Small Business, Strategy, Visibility
I have a developing list of bad behaviors in networking. It seems after every event I can add either an entirely new “don’t” or an innovative variant of the core list. Chumming – Method of “baiting” the water to entice sharks to take the bait and encourage feeding...
by Lea Strickland | Jan 1, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development, Opportunity, Other Podcasts, Strategy, Visibility
Introduction: David Wright interviewed me sometime ago on marketing strategies. I emphasized the critical role of educating your market to build credibility, visibility, and trust. Below is the revised version, incorporating more explicit language, modern context, and...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Competitiveness, Customer, Opportunity, Small Business, Start-up, Visibility
The world is not objective. It is composed of people, and people are human (at least most of us are). People are at our most basic emotional and relationship-based. We do deploy our logical minds to override and control much of our instinctual behavior and that also...
