by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Small Business, Start-up, Viability, Visibility
Everyone has experienced it. Someone calls you prospecting for business. You get a message on your voicemail, you get a card or letter in the mail, and sometimes it is something you are interested in getting more information about. So you return the card, send an...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Capability, Competitiveness, Leadership, Non-Profit, Small Business, Start-up, Strategy, Visibility
It does not matter a race is being run. You cannot win that race if you do not enter it. Making the commitment to compete is more than filling out a few forms and showing up at the starting line. It requires the ability to persevere when the first obstacle is...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer, Entity, Marketing, Sales and Business Development, Opportunity, Small Business, Small Business, Start-up, Visibility
While big businesses (especially those traded on public stock exchanges) get the press, the real news—and arguably the differences in day-to-day life and the economy—rest in the small business, in this country and around the world. The majority of existing and new...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Capability, Commercialization, Credibility, Entrepreneur, Government Funding Compliance, Start-up, Viability, Visibility
To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein, textile, device, system, component, etc. Second, “commercialization” is...
by Lea Strickland | Jul 30, 2014 | Business Articles, Business Growth, Cash Management, Execution, Small Business, Start-up, Visibility
One of the biggest mistakes new businesses make involves marketing and advertising the business. They either do too much, too little, the wrong type, or stop too soon when results are being seen or when cash gets tight. The adage “You have to spend money to make...
by Lea Strickland | Jul 30, 2014 | Business Articles, Business Growth, Credibility, Small Business, Start-up, Visibility
One of the hardest tasks—if not one of the biggest hurdles—for new companies is finding that first commercial client, especially the “big one.” You know the client that has the big name, the big reputation, and the big check attached to the deal. This...
