by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Capability, Commercialization, Credibility, Entrepreneur, Government Funding Compliance, Start-up, Viability, Visibility
To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein, textile, device, system, component, etc. Second, “commercialization” is...
by Lea Strickland | Jul 30, 2014 | Business Articles, Business Growth, Cash Management, Execution, Small Business, Start-up, Visibility
One of the biggest mistakes new businesses make involves marketing and advertising the business. They either do too much, too little, the wrong type, or stop too soon when results are being seen or when cash gets tight. The adage “You have to spend money to make...
by Lea Strickland | Jul 30, 2014 | Business Articles, Business Growth, Credibility, Small Business, Start-up, Visibility
One of the hardest tasks—if not one of the biggest hurdles—for new companies is finding that first commercial client, especially the “big one.” You know the client that has the big name, the big reputation, and the big check attached to the deal. This...
by Lea Strickland | Dec 11, 2012 | Business Articles, Main Street, Visibility
RESEARCH TRIANGLE PARK, N.C. (MainStreet) — Would you do business with someone you don’t know? What about someone who hasn’t been in business very long? Would you want to be the guinea pig for a new product or technology? Would you risk your health,...
by Lea Strickland | Sep 15, 2012 | C.O.R.E. Business System, Commercialization, Marketing, Sales and Business Development, Viability, Visibility
Whether you are an employee or a business, your value in terms of compensation for services (or in the case of businesses, products and technology) is what you can convince another entity (person or organization or business) to pay you. I have seen highly qualified,...
by Lea Strickland | Sep 28, 2009 | Business Articles, C.O.R.E. Business System, Capability, Commercialization, Credibility, Government Funding Compliance, Viability, Visibility
Commercialization: Viability, Visibility, Capability, and Credibility To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein,...
