Customer Focused?

Is Your Business Customer Focused or Trying to Be All Things to All People? I love the single-cup beverage systems. When I want something to drink, I don’t have to boil an entire pot of water, coffee or tea. I can choose my drink of preference, pop in the single cup,...

Product, Resources, and Customers – The Three-fold Objective

Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer. The manifestations of this three-fold mission vary in magnitude, scope, and timing. The underlying processes and...
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