Customer Focused?

Is Your Business Customer Focused or Trying to Be All Things to All People? I love the single-cup beverage systems. When I want something to drink, I don’t have to boil an entire pot of water, coffee or tea. I can choose my drink of preference, pop in the single cup,...

Focus Point 3 – Identify Your Opportunity

Find Your Market and Your Niche Your niche is where you will excel. It is where you are strongest. It is where your solution has maximum impact. You may have more than one niche, but it is most effective if you identify and focus on one niche to gain traction. So...
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