Business—Not Rocket—Science Powers Innovation

Business—Not Rocket—Science Powers Innovation Have you ever had someone tell you how easy business is? That it “Isn't rocket science”? Maybe you've had someone say to you that “Business is kind of like teaching; those who can't do something more challenging go into...

Business Plans: Not Fill-in-the-Blank

Business Plans: Not Fill-in-the-Blank Often, it seems that anyone and everyone doing business plans are filling in blanks or using templates. For many organizations, the creation of a business plan is an exercise that gets put in the drawer or on a shelf to be...

Pricing for Strategic Advantage, Customer Value, and Profit

The value that the customer places on your product (or service or technology) ultimately determines how much the customer is willing to pay. The value is determined by a number of factors: some related directly to the product, others to the customer’s emotional and...