(919) 234-3960 info@focusresourcesinc.com
  • Twitter
  • RSS
  • Twitter
  • RSS
FOCUS Resources
  • About
    • About Lea
  • Services
  • Books
  • Articles
  • Biz Media
    • Media Appearances
    • Fast Company
    • Main Street and the Street
    • Fox Business
    • MWorld
    • Balance Magazine
    • Sales & Service Excellence
Select Page

It IS About the Customer! Know and Serve Them.

by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity

Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...

Dog or Cat: Which Do You Want As a Vendor?

by Lea Strickland | Oct 5, 2015 | Business Articles, Customer Relationships, Marketing, Sales and Business Development, Small Business, Vendor Relations

Have you ever noticed the differences in behavior between dogs and cats? I have always had dogs, never cats for pets, until recently. Two years ago my neighbor’s cat decided to live with us (I am told that is not unusual for a cat). In the past two years I have come...

When No One Answers

by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Small Business, Start-up

Everyone has experienced it. Someone calls you prospecting for business. You get a message on your voicemail, you get a card or letter in the mail, and sometimes it is something you are interested in getting more information about. So you return the card, send an...

Service Providers: You Can Lead a Horse to Water But You Can’t Make a Client Listen

by Lea Strickland | Jul 31, 2014 | Business Articles, Business Management, Customer Relationships

No matter how obvious a problem, no matter how apparent a solution, no matter how clear the path is to go from point A to point B, service providers can’t make a client do anything. Yes, there are things that can be done on behalf of a client, but ultimately the...

Sales, Strategy and Tactics for Tough Times

by Lea Strickland | Jul 29, 2014 | Business Articles, Business Growth, Business Management, Marketing, Sales and Business Development, Small Business, Start-up, Strategy

In the current economy, every sale seems to take twice as long. Customers are even more price sensitive. Everyone is looking for a deal. The competition is intense, even cutthroat on occasion. What are we to do to meet our sales goals? Here are some principles to keep...
« Older Entries

Recent Articles and Podcasts

  • Lea Strickland on NAACE’s Making Our Way Forward Podcast!
  • Protecting the Pig with Jeff Link
  • Mastermind Groups for Exponential Business Growth
  • Twitter
  • RSS
Copyright © 2002-2023 F.O.C.U.S. Resource, Inc. | |Privacy Policy