by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity, Viability, Visibility
Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...
by Lea Strickland | Oct 5, 2015 | Business Articles, Customer Relationships, Marketing, Sales and Business Development, Small Business, Vendor Relations
Have you ever noticed the differences in behavior between dogs and cats? I have always had dogs, never cats for pets, until recently. Two years ago my neighbor’s cat decided to live with us (I am told that is not unusual for a cat). In the past two years I have come...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Small Business, Start-up, Viability, Visibility
Everyone has experienced it. Someone calls you prospecting for business. You get a message on your voicemail, you get a card or letter in the mail, and sometimes it is something you are interested in getting more information about. So you return the card, send an...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Management, Customer Relationships
No matter how obvious a problem, no matter how apparent a solution, no matter how clear the path is to go from point A to point B, service providers can’t make a client do anything. Yes, there are things that can be done on behalf of a client, but ultimately the...
by Lea Strickland | Jul 29, 2014 | Business Articles, Business Growth, Business Management, Marketing, Sales and Business Development, Small Business, Start-up, Strategy
In the current economy, every sale seems to take twice as long. Customers are even more price sensitive. Everyone is looking for a deal. The competition is intense, even cutthroat on occasion. What are we to do to meet our sales goals? Here are some principles to keep...
