Pricing for Strategic Advantage, Customer Value, and Profit

The value that the customer places on your product (or service or technology) ultimately determines how much the customer is willing to pay. The value is determined by a number of factors: some related directly to the product, others to the customer’s emotional and...

Beyond Planning – Setup

Beyond Planning – Setup Over the past months, the focus of these articles has been on preparing to open a business.   Now the focus shifts to what it takes to setup a business and execute your plan. Business setup depends upon what legal structure you have...