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It IS About the Customer! Know and Serve Them.

by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity

Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...

The Business of Technology

by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Entrepreneur, Small Business, Start-up

As the pace of technology innovation increases and as more and more players are able to enter the markets and provide alternatives (to each other and existing solutions), differentiation and adoption is fostered by the ability to put sound business practices,...

How to Bring in the First Customer

by Lea Strickland | Dec 11, 2012 | Business Articles, Main Street

RESEARCH TRIANGLE PARK, N.C. (MainStreet) — Would you do business with someone you don’t know? What about someone who hasn’t been in business very long? Would you want to be the guinea pig for a new product or technology? Would you risk your health,...

Recent Articles and Podcasts

  • Lea Strickland on NAACE’s Making Our Way Forward Podcast!
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