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C.O.R.E.℠ Message: How to Catch Your Customers Attention

C.O.R.E.℠ Message: How to Catch Your Customers Attention

by Lea Strickland | Aug 12, 2025 | Business Articles, Business Growth, C.O.R.E. Business System, Customer Relationships

As business owners, we are all familiar with interruptions, especially those of the unwelcome variety. Think about it: you’re enjoying your favorite TV show, and suddenly, an emergency broadcast interrupts with an amber alert or a weather warning. For some,...
Strategic Customer Acquisition: Organic vs. Cultivated Growth

Strategic Customer Acquisition: Organic vs. Cultivated Growth

by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility

Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...

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