by Lea Strickland | Jun 20, 2025 | Business Articles, Marketing, Sales and Business Development
Product, Price, Promotion, and Placement In the ever-evolving business landscape, the fundamental principles of the marketing mix — product, price, promotion, and placement —serve as the core drivers of revenue and profit. These four pillars, often referred to as the...
by Lea Strickland | Sep 23, 2016 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Resources, Results, Visibility
These days the term “organic” seems ubiquitous. Organic has come to mean more than the traditional dictionary definition. In this instance, I want to talk about organic growth as it relates to a natural process that is without direct intervention or influence....
by Lea Strickland | Jan 22, 2016 | Business Articles, Business Growth, Marketing, Sales and Business Development, Small Business, Strategy, Visibility
I have a developing list of bad behaviors in networking. It seems after every event I can add either an entirely new “don’t” or an innovative variant of the core list. Chumming – Method of “baiting” the water to entice sharks to take the bait and encourage feeding...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Marketing, Sales and Business Development, Perspectives, Small Business, Start-up
The only way you can avoid employees talking about the good, the bad, and the ugly in your business is to not have employees. Whether you like it or not, employees will talk about what happens at work from the lack of sales, to the lack of management, to the affairs...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Marketing, Sales and Business Development, Perspectives, Small Business, Start-up
Recently I attended a networking event. At the event, as everyone was juggling their beverages, food, handshakes, and business cards, someone commented that he wished he had a third arm when networking. Immediately I was inspired by that comment. While he quite...
