by Lea Strickland | Sep 28, 2009 | Business Articles, Entrepreneur
The Challenge of Influence The reality is that, no matter how informative, persuasive, or “right” you may be, you won’t be able to be 100% effective in convincing people to do what you want them to do, to select the best thing for them, to make a sound business...
by Lea Strickland | Sep 28, 2009 | Business Articles, Business Growth, Business Ownership, Competitiveness, Entrepreneur, Small Business, Strategy
Are you in business to create the opportunity to win big? To hit the home run and make millions? Or are you in business to have a steady income stream, prestige of running your own business, calling the shots? Ask the Questions The answers to these questions make a...
by Lea Strickland | Sep 23, 2009 | Budgets and Financial Tools, Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Entrepreneur, Leadership, Small Business, Start-up
The value that the customer places on your product (or service or technology) ultimately determines how much the customer is willing to pay. The value is determined by a number of factors: some related directly to the product, others to the customer’s emotional and...
