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Product, Resources, and Customers – The Three-fold Objective

by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Competitiveness, Concept, Credibility, Entrepreneur, Marketing, Sales and Business Development, Non-Profit, Resources, Small Business, Start-up, Strategy

Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer. The manifestations of this three-fold mission vary in magnitude, scope, and timing. The underlying processes and...

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