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It IS About the Customer! Know and Serve Them.

by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity

Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...

Wrong Client

by Lea Strickland | Jul 31, 2014 | Business Articles, Customer, Customer Relationships, Government Funding Compliance, Non-Profit, Small Business, Small Business

The profitability of a company is significantly impacted by its ability to identify both the core client characteristics that make for a good client as well as those that do not fit with your business expertise or require more support from key resources than can be...

Recent Articles and Podcasts

  • Lea Strickland on NAACE’s Making Our Way Forward Podcast!
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