by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility
Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...
by Lea Strickland | May 8, 2016 | Focus Points
Find Your Market and Your Niche Your niche is where you will excel. It is where you are strongest. It is where your solution has maximum impact. You may have more than one niche, but it is most effective if you identify and focus on one niche to gain traction. So...
