by Lea Strickland | Oct 26, 2025 | Business Articles, Concept, Entity, Start-up
Naming your company or product is one of the most important decisions you’ll make as an entrepreneur. A name isn’t just a label; it’s your brand identity, market presence, and legal foundation. Before printing business cards or purchasing a domain,...
by Lea Strickland | Sep 2, 2025 | Business Articles, Entrepreneur, Small Business, Start-up, Strategy
Looking for Oz, Behind the Curtain: How Business Really Works Introduction Have you ever wondered what makes a business tick? Like Dorothy when she pulled back the curtain in The Wizard of Oz, peering behind the scenes reveals the actual mechanics of how businesses...
by Lea Strickland | Jul 12, 2016 | Focus on Business Radio Show
Listen Now Lea Strickland’s article on How to Write a Business Plan in 30 Minutes or Less was published June 29, 2016 on FastCompany.com. In this podcast, Lea walks you through the steps for writing a business plan and why every business needs a plan, even if it...
by Lea Strickland | May 26, 2016 | Business Articles, Business Growth, Entrepreneur, Small Business, Small Business, Start-up, Strategy
If you are in the music industry or other creative endeavors (e.g., acting, speaking), then you have been living in a gig economy [1] for your entire career. Gigs have been around for centuries. However, the gig has come to a new level of visibility in recent years...
