Customer Satisfaction and Social Media for Small Businesses

Guest Nancy MacCreery of Broad Reach Marketing Services:

Broad Reach develops practical, effective marketing solutions that ensure local businesses attract, engage and retain customers. She’s worked with both large and small organizations, developing successful market strategies, directing groundbreaking market research, and distilling compelling messaging for interactive campaigns.

Additionally, Nancy has founded and grown her own successful small business which gives her an in-depth understanding of the critical challenges small business owners face.

Her credentials include an MBA in Marketing, and certifications from NC State, HubSpot, and Pragmatic Marketing.

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Donate Buy Real Estate

Do you have a favorite Charity? Are you buying or selling a home? What if you could donate to your favorite charity or non-profit simply by listing them as a beneficiary of your home buying or selling transaction? Wouldn’t that be great! Leigh Roberts and Team Roberts at Century 21 of the Triangle have set up Donate Buy Real Estate where you can do just that – buy or sell your home and get a donation made to your favorite non-profit. Learn more in today’s Focus on Business podcast.

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DBREBrand

Visit the website: http://donatebuyrealestate.org/

Chris Heivly: Startup Communities – Taking Ideas and Building Businesses

ChrisHeivlyChris Heivly of the Start-up Factory and LaunchBox Digital is the featured guest. Chris shares insights on entrepreneurs, start-ups, and what’s next for him. He shares lessons learned, insights from his book, Build the Fort (available on Amazon.com) and the need for entrepreneurs in our communities.

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Chris Heivly Bio:

Chris Heivly is one of the nation’s leading experts in how to turn startups into multimillion-dollar companies. Chris has been dubbed the “The Startup Whisperer.”

For over 30 years, Heivly has worked at the highest levels for some of the world’s most recognized brands. Those brands include MapQuest, Rand McNally, and Accenture. He has also personally directed over $75 million in investment capital.

Recently, Heivly served as one of two managing directors of The Startup Factory. Under his leadership, the firm has made 35 investments in just three years in emerging technology companies. More than 60 percent of TSF’s portfolio has gone on to raise follow-on capital, more than double the industry average for similar investment programs.

Heivly is a sought-after speaker and go-to source for media. His quotes appear in major national and international outlets such as:

  •  Forbes, Inc.,
  • the Washington Post,
  • TechCrunch,
  • Crain’s Business Journal,
  • Huffington Post,
  • Tech Cocktail,
  • the Financial Post, and
  • the Montreal Gazette.

In addition to print publications, he has appeared in major-market TV stations across the U.S. Because of his stature in the startup world. He was featured in the documentary Startupland, which showcased the world’s most celebrated entrepreneurs and startup experts.

Heivly is a contributing writer for Inc.com. He also has a significant following for Heivly.com blog that offers brutally authentic commentary on startups and the startup community.

Chris Heivly’s Book Build the Fort

He just released Build the Fort, his much-anticipated book about how to take the lessons you learned as a 10-year old and on applying those lessons to starting anything.  His book was inspired by a widely acclaimed TEDx talk in 2014. The book focuses on the months leading up to the decision to start a company and those first three critical months of getting your idea off the ground. His insights are being applied in multiple realms, from any individual with a dream, to startups and companies that aspire to be more innovative, to emerging entrepreneurial communities.

In the fall of 2015, Chris released Build the Fort, his much-anticipated book about how to take the lessons you learned as a 10-year old and applying those lessons to starting anything.

Acclaimed Tedx talk

His book, based on his widely acclaimed TEDx talk in 2014, focuses on the months leading up to the decision to start a company and those first three critical months of getting your idea off the ground. His insights are being applied in multiple realms, from any individual with a dream, to startups and companies that aspire to be more innovative, to emerging entrepreneurial communities.

Crowdfunding: What You Need to Know for Your Business

Crowdfunding Information and Insights from the Regulatory Perspective

Guest: Leo John

Leo John is the Investor and Business Outreach Legal Specialist at N.C. Department of Secretary of State, Securities Division. The state agency registers legal entities, administers and enforces state securities laws, administers the state trademarks database and performs various other functions that intersect with business and commerce. An attorney and a former business journalist, Leo closely monitors the state’s business climate and in particular entrepreneurial activity to ensure businesses are forewarned and forearmed about the legal landscape in which they operate.

Crowdfunding is a viable funding option for some businesses, but not all. Why does it work for some businesses and not others? Understand the differences between the most common forms of crowdfunding, the process, and the regulations.

Talking points:

  • what is crowdfunding,
  • what are distinctions between donation based v. investment crowdfunding,
  • why should businesses consider crowdfunding as an option for financing,
  • what recent legislation has been passed at federal and state level to make it easier for businesses to raise funds using crowdfunding.

Visit NC Secretary of State Securities Division website: https://www.sosnc.gov/sec/

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Air Probe UAV Veteran-owned Business

Host Lea Strickland talks with Probyn Thompson and DA Harris of Air Probe UAV of Fayetteville, NC about starting and growing a technology veteran-owned business.

www.airprobeuav.com

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NC National Defense Industry Association Chapter Launch

Host Lea Strickland and Guest JV Miller of the NC NDIA talk about the launch of the newest National Defense Industry Association chapter in NC. They cover the goals, activities, and information on the vision and programs for the new chapter. To join NDIA and the NC Chapter click here:

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