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It IS About the Customer! Know and Serve Them.

by Lea Strickland | Aug 23, 2016 | Business Articles, Business Growth, Business Management, Customer, Customer Relationships, Opportunity

Whether our organization is for-profit, not-for-profit, or a government agency, what we do is about the customer. Sometimes we forget that. We get so caught up in “the business” that we lose sight of “the customer.” What’s worse is that...

Market Research Is Vital for Small Businesses

by Lea Strickland | May 3, 2011 | Business Articles, Customer, Opportunity, The Street (the street.com)

Too many organizations market without a plan, wandering around trying to find customers. It’s ineffective, inefficient and expensive. The more time it takes to find your customer and hone your product, service or technology, the longer you have your money tied...

Recent Articles and Podcasts

  • Lea Strickland on NAACE’s Making Our Way Forward Podcast!
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