by Lea Strickland | Oct 2, 2025 | Business Growth, Customer Relationships, Small Business
Customer retention is the backbone of sustainable growth for small businesses. Keeping existing customers engaged is not only more cost-effective than acquiring new ones, but it also boosts profitability—studies show that a 5% increase in retention can lift profits by...
by Lea Strickland | Aug 12, 2025 | Business Articles, Business Growth, C.O.R.E. Business System, Customer Relationships
As business owners, we are all familiar with interruptions, especially those of the unwelcome variety. Think about it: you’re enjoying your favorite TV show, and suddenly, an emergency broadcast interrupts with an amber alert or a weather warning. For some,...
by Lea Strickland | May 6, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development
There is nothing and I mean nothing that frustrates me, ticks me off, and causes me to stop using a product faster than dealing with the people on the “customer service” lines of businesses. I don’t know about you, but whenever I have an issue and call one of those...
by Lea Strickland | Oct 5, 2015 | Business Articles, Customer Relationships, Marketing, Sales and Business Development, Small Business, Vendor Relations
Have you ever noticed the differences in behavior between dogs and cats? I have always had dogs, never cats for pets, until recently. Two years ago my neighbor’s cat decided to live with us (I am told that is not unusual for a cat). In the past two years I have come...
