by Lea Strickland | Apr 1, 2011 | The Street (the street.com)
The Idea That Counts: What Customer Wants It isn’t what a company wants to sell that matters, but what the customer buys. Just ask Ford(F), which has dropped low-performing brands and replaced a pre-recession focus on big trucks with an emphasis on lower prices,...
by Lea Strickland | Apr 1, 2011 | The Street (the street.com)
Innovation Isn’t Just for Clients Innovation is too often limited to the products and technology we deliver to customers and ignored when it comes to how we run our businesses. For instance, many businesses still spend countless hours traveling to touch base...
by Lea Strickland | Jan 25, 2011 | Business Articles, The Street (the street.com)
Decisions about buying and implementing technology can be the most challenging, and the larger the organization, the more complex the decision becomes. Information technology, finance and other departments have to be “sold” on the benefits, and once sold...