Innovation Isn’t Just for Clients

Innovation is too often limited to the products and technology we deliver to customers and ignored when it comes to how we run our businesses.

For instance, many businesses still spend countless hours traveling to touch base with customers and prospects, deliver a presentation or acquire information. The personal touch is great and, yes, often needed. But with the state of the economy and travel’s time demands and rising costs, it may be more efficient to use technology as an alternative. To borrow a phrase from commercials past, “the next best thing to being there” is connecting the modern way.

…Read the rest of this article on The Street.

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