by Lea Strickland | Sep 18, 2025 | Business Articles, Customer, Marketing, Sales and Business Development, Opportunity
Open for Business: Don’t Start Without a Map Too often, new entrepreneurs fall into the trap of the “Field of Dreams” mindset: Build it, and they will come. It’s a romantic vision that fails the test of economic reality. Opening the doors without a clear plan, a...
by Lea Strickland | May 8, 2016 | Focus Points
Find Your Market and Your Niche Your niche is where you will excel. It is where you are strongest. It is where your solution has maximum impact. You may have more than one niche, but it is most effective if you identify and focus on one niche to gain traction. So...
