Risk Innovation or Be Beaten by Those Who Do

Innovation is most commonly associated with the creation of products, services or technology. When we think of technology and product innovation, Apple(AAPL) comes to mind; for service we think of online retailers such as Amazon.com(AMZN) and Zappos. Innovation isn’t only about products and services, though.

Amazon and Google(GOOG_) remind us that innovation is also about how we do things: processes, business models and leadership. Selling books is not new, for instance, but when Amazon took the “bookstore” to the Internet, it not only pushed the retail experience online but changed the entire book publishing industry — its Kindle e-book reader being a key example.

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