Have you ever gone shopping for a car, house, appliance or even some little gadget and found that what you’re looking for is priced way above what you are willing to pay? This is the same challenge you face when looking for investors and customers for your business: You see a value where a buyer or investor sees a price. If you can get to a point where the value perceived is sufficient to support the price you are asking, acquiring investors will be less of a challenge. You win when investors and customers see the value in your price.

Read more of this article on The Street.

Copyright ©2011 Lea A. Strickland/F.O.C.U.S. Resource, Inc.

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