Marketing, Branding, PR and the NC 100

Chuck Norman

Chuck Norman

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Marketing, branding, and PR play pivotal roles in business growth. They increase visibility and convey your message – what it is you DO!

Guests: Chuck Norman and Deneen Bloom

Chuck Norman, Owner/Principal of S&A Communications and Publisher of The North Carolina 100.

And

Deneen Bloom, Director of Client Services of S&A Communications and Associate Publisher, The North Carolina 100

Chuck Norman Bio

Chuck has 20-years of wide-ranging experience in public relations, marketing, branding and publishing in a variety of industries including economic development, professional services, automotive, colleges and universities, technology, engineering, government and municipal, associations, and chambers of commerce.

His clients include:

  • NC State, Town of Cary,
  • Cirque du Soleil,
  • Falcon Engineering,
  • First Tennessee Bank,
  • Precision Tune,
  • Cary Economic Development,
  • Smith Anderson and the
  • North Carolina Chamber.

He is an accredited member of PRSA and has developed a national profile and strategic agency relationships throughout North America through his involvement in Counselors Academy, a group of top thought leaders who shape the direction of the public relations industry.

Chuck has served locally and nationally a variety of other boards during and received the Triangle Business Journal’s 40 under 40 Leadership Award in 2009.

He earned his B.A. in communication with a concentration in public relations from N.C. State University.

Deneen Bloom Bio

Deneen Bloom

Deneen Bloom

Deneen’s expertise also spans 20+ years in marketing strategy, brand building, campaign development, consumer research, and advertising. She has worked with brands such as

  • Golden Corral Corporation,
  • Metro Goldwyn Mayer,
  • N.C. Agency for Public
  • Telecommunications,
  • Bennigan’s,
  • Precision Tune Auto Care,
  • Bear Rock Café, and
  • NBC.

Deneen serves on the Board of Directors for public radio station WSHA, U.S. Uganda Orphans Education Fund, and has served on the Women’s Leadership Council with United Way.

She has volunteered with Habitat for Humanity, Interact of Wake County and Band Together.

She holds a certification for Nonprofit Board Training from SPARC and the United Way of the Greater Triangle,

and served as Committee co-chair for Communities in Schools N.C.’s annual fundraiser.

Deneen holds a master’s degree in management from the Annenberg School for Communication at the University of Southern California.

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NC PACES Act – Crowdfunding in North Carolina

My guests on today’s program are talking with John Demer and Mark Easley Sr about the NC PACES Act and its impact on Main Street businesses in NC.

LISTEN NOW to NC PACES Act Podcast

JOHN M. DEMERS

John has been on the show previously sharing with us about The Rusty Bucket Kids.

He is an, award winning actor, Film, TV & New Media Producer, a Media Futurist, all for 23 years. He has worked behind and in front of the camera, in Indy feature films and TV. A few include “Among Brothers” “Gods and Generals”, 3 seasons of “The West Wing”, Homicide Hunter and more. John also has a number of national TV commercials for NASCAR and other branded product. He does like sneaking off and doing live theatre. A few shows of note, “Harvey” with Elinor Donahue, “To Kill a Mockingbird” with Johnny Whitaker, “Fiddler on the Roof” with Paul Sorvino and “The Sound of Music” with the real von Trapp family singers. John has his own professionally built voiceover studio in his home for his voiceover and ADR work that he does for himself and other clients.

John serves as faculty advisor to Living Arts College: The School of Communication Arts and formerly to Piedmont Community College’s: Film Video and Production Technology Program. He served as adjunct faculty at a number of higher learning institutions such as UNC-Greensboro and Savannah College of Art and Design. He has also participated in a number of graduate productions at the University of North Carolina: School of the Arts, this is part of John giving back to the motion picture arts. He continues to serve as a member of the board of advisors to several organizations such as Eno River Media Association, the leading advocate for the NC Film industry in the state. He is a lifetime member of the Digital Cinema Society, a life member in Media Communications Association International, and served on its international board as well as President of the Central Carolina Chapter. John is also a member of the Screen Actors Guild and the American Federation of Television and Radio Artists.

MARK EASLEY, SR

Mark Easley is a startup advisor and angel investor in the Research Triangle Park area of North Carolina. Previously Mark had a 20+ year technology career in engineering, marketing, sales, and executive management in the semiconductor industry in Silicon Valley. Mark has been on the executive board of a Raleigh/Durham area angel investor group and is a member of the Council for Entrepreneurial Development.

Mark was the team leader of the advocates for the NC PACES Act crowdfunding bill which was signed into law by the Governor in July 2016. The North Carolina Providing Access to Capital for Entrepreneurs and Small Business (NC PACES) Act enables a new way of financing startups and small business using investment crowdfunding. More info at www.jobsnc.blogspot.com

 

Overtime Eligibility Changes and Minimum Wage Increases – How Businesses Can Get Strategic and Maximize Compliance and Minimize Costs

Listen Now to How Businesses Can Survive Overtime Eligibility Changes and Minimum Wage Increases

Lea Strickland discusses the change in overtime eligibility will impact an estimated 4.1 million businesses. Both small and large across the United States will be impacted. Add to this the minimum wage increase and businesses have to get strategic fast.

Labor Costs and Rebalancing the Workforce

In the long run, every business will be impacted directly or indirectly by these changes. Your business will either be impacted. You will either have to raise wages and rebalance the workforce. You will certainly experience  higher prices for goods and services. These two changes make the case for every business to invest in developing a strategic plan for compliance, staffing, and transforming their businesses. Every business will need to understand how these and other regulatory and economic changes impact how you do business.

The Elements and Key Questions on Overtime Eligibility Changes

In this hour I want to lay out the elements that answer three questions:

  1. What has changed with overtime?
  2. What will be the impact of minimum wage changes?
  3. How can businesses act strategically to minimize the financial and operational impact on their businesses?

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AccuRadio Kurt Hanson and Paul Maloney

Listen Now to AccuRadio Interview

Kurt Hanson

Kurt Hanson is Founder and CEO of AccuRadio and is Publisher and Founding Editor of the daily web-based newsletter called “RAIN: Radio And Internet News” (www.rainnews.com). RAIN also hosts several conferences globally each year on the subject of Internet radio and online audio. With his experience Kurt is widely recognized as one of the world’s leading experts in the field of online radio.

Prior to launching RAIN and AccuRadio, Kurt founded and lead Strategic Media Research (SMR), a market research firm respected throughout the radio industry for its program of professional call-out music research and for its “AccuRatings” product. Kurt built Strategic Media Research into a $10 million business.

It probably won’t surprise you that while in high school, college, and grad school, Kurt worked at various AM/FM radio stations, including WOKY/ Milwaukee, WLS/Chicago, WDAI/Chicago, and WLUP/Chicago.

Kurt holds a B.A. and an M.B.A. from the University of Chicago.

Paul Maloney

My second guest Paul Maloney is Executive Vice President of Music Programming for AccuRadio and serves as editor and journalist for the Radio and Internet Newsletter. He joined in 2000 after 10 years in broadcast radio in several small and medium Midwestern markets.

Paul holds a B.S. in Broadcast Journalism from the University of Illinois, and splits his time between Chicago and New Orleans.

AccuRadio (“Better radio for your workday”) offers over 975 expertly-curated channels of rock, pop, R&B, jazz, country, classical, pop standards, Broadway, Christmas music, world music, and more, targeting an upscale, educated, at-work P35-64 demographic. AccuRadio is America’s fastest-growing music-based webcaster according to the past six months (January-June 2015) of Triton Digital’s “Webcast Metrics Top 20” monthly rankers in terms of year-over-year growth rate (Average Active Sessions, Mon.-Sun. 6a-12m, domestic). AccuRadio also consistently has the highest Average Time Spent Listening (ATSL) of all personalizable radio brands. Each month, over a million unique listeners (largely in the U.S., Canada, and Japan) tune into AccuRadio via its website (www.accuradio.com) and its top-rated mobile apps.

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