Crowdfunding has two primary categories: regulated and non-regulated (governed by commercial contract law). While the requirements governing the content of these two categories differ, successful crowdfunding follows common elements. These elements or stages are:
- Pre-launch planning
- Audience selection
- Campaign design and development
- Execution before, during, and after the campaign launch
- Structure and service of the terms and deliverables
FOCUS PACES PROGRAM
Successful crowdfunding campaigns result from well-developed and executed elements that occur before the campaign goes live. These elements require an investment of time and money into the planning, research, marketing, platform, and other elements.