Behind Project Music
Project Music is strategically located in Nashville, Tennessee, a city that has already established its credibility as a music industry hub. The city has a deep history of innovation around music, having planted the seeds for the music publishing industry and musicians’ union, spawning the first music trade organization, setting the first globally touring group on the road and launching the first televised music awards show.
Entrepreneurs with innovative business ideas for the music industry are invited to apply for one of up to eight coveted spots in the Project Music 2016 Accelerator. The partnership of the Nashville Entrepreneur Center (EC) and title sponsoring Country Music Association (CMA) is the basis for Project Music, the only music industry-specific business accelerator in the nation. Along with solid business training, participants will receive an in-depth commercial examination of artists, songwriters, the publishing process, record labels, and the live music business. Beginning January 31, 2016, Music City USA’s EC will provide key resources to propel these select music-driven startups into the marketplace.
Heather McBee has 25 years of experience in marketing, sales and operations in the music and radio industries. As the first intern at BNA Entertainment, she grew through the ranks with the now-Sony Nashville organization to ultimately become VP, Marketing & Web Initiatives. During her tenure she built the Digital Business team within the organization resulting in the label paving the way for Nashville’s charge in developing the digital music space.
Most recently, McBee served as Operations Director for Cumulus Media’s America’s Morning Show hosted by Blair Garner. In her role she helped launch the nationally syndicated program, grow the enterprise and acted as the Show’s liaison for record labels and affiliates. Heather now manages her own music marketing and branding company, Art of Perspective and serves at the Nashville Entrepreneur Center specifically working with Project Music to incubate tech start-ups that desire to work with the music industry.
Chris McMurtry is the founder and CEO of Dart Music. He began in music by playing the guitar in the band Airline and eventually was introduced classical music. He fell in love and went on to earn his degree in music theory from MTSU. He has worked for classical record labels and did a four year stint working for Apple.