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The Idea That Counts: What Customer Wants

by Lea Strickland | Apr 1, 2011 | The Street (the street.com)

The Idea That Counts: What Customer Wants It isn’t what a company wants to sell that matters, but what the customer buys. Just ask Ford(F), which has dropped low-performing brands and replaced a pre-recession focus on big trucks with an emphasis on lower prices,...

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