Prioritize Customers Building Your Bottom Line

Every organization has to do it: Decide which customers and projects have the highest priority and get the most resources. For some it is a matter of necessity; there’s just not enough time, people or other resources to support each customer equally. Some customers are just “needier” (meaning “high maintenance”) than others and want more attention and interaction. Other customers may have actionable items critical to their organizations, and when they call you need to respond yesterday with everything you have available.

Customers enable you to pay the bills, keep the lights on and grow the business, so realistically every organization has to decide where its limited resources are of best use (meaning make the most money). Organizations need to be careful that they don’t miss opportunities for revenue, profits and referrals by oversimplifying how customers are prioritized.

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