C.O.R.E. Value℠

Ultimately, every business owner wants the value of the business to grow. What they may not realize is that the value a buyer places on the business may be much less than desired. There are many factors in creating business value. FOCUS defines those elements along four dimensions:

• Viability – market potential
• Capability – the ability to do business (get the customers)
• Credibility – how the business is viewed, the results the business generates for the customer and the business
• Visibility – how well-positioned the business is to compete