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Pricing for Strategic Advantage, Customer Value, and Profit

by Lea Strickland | Sep 23, 2009 | Budgets and Financial Tools, Business Articles, Business Growth, Business Management, Competitiveness, Customer Relationships, Entrepreneur, Leadership, Small Business, Start-up

The value that the customer places on your product (or service or technology) ultimately determines how much the customer is willing to pay. The value is determined by a number of factors: some related directly to the product, others to the customer’s emotional and...

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