by Lea Strickland | Oct 2, 2025 | Business Growth, Customer Relationships, Small Business
Customer retention is the backbone of sustainable growth for small businesses. Keeping existing customers engaged is not only more cost-effective than acquiring new ones, but it also boosts profitability—studies show that a 5% increase in retention can lift profits by...
by Lea Strickland | Jun 20, 2025 | Business Articles, Marketing, Sales and Business Development
Product, Price, Promotion, and Placement In the ever-evolving business landscape, the fundamental principles of the marketing mix — product, price, promotion, and placement —serve as the core drivers of revenue and profit. These four pillars, often referred to as the...
by Lea Strickland | Jun 18, 2025 | Operations
In business, success hinges not just on a great idea or a talented team but on the processes that govern how work gets done. Well-defined, transparent processes align goals, optimize resources, and drive profitability, while poor or ad hoc processes can lead to...
by Lea Strickland | May 19, 2025 | Business Articles, Business Growth, Concept, Execution, Opportunity, Viability
The Key to Turning Opportunities into Profits Every business has an inherent opportunity to grow. No matter the industry or the stage of development, the potential for expansion and increased profitability exists. However, your challenge lies in identifying the right...
by Lea Strickland | Jun 9, 2020 | Business Articles, Change Management, Strategy
Beware The Zombie Business Apocalypse What are Zombie Companies? The walking dead are zombies. Zombie companies are businesses that require recurring bailouts to stay in business. These firms cannot repay their debt. They are companies that are dead when you look at...
