by Lea Strickland | Jun 20, 2025 | Business Articles, Marketing, Sales and Business Development
Product, Price, Promotion, and Placement In the ever-evolving business landscape, the fundamental principles of the marketing mix — product, price, promotion, and placement —serve as the core drivers of revenue and profit. These four pillars, often referred to as the...
by Lea Strickland | May 17, 2025 | Business Articles, Business Growth, Competitiveness, Marketing, Sales and Business Development, Small Business, Visibility
Did you know branding originated as a practical method for farmers to mark livestock with unique symbols (logo) to indicate ownership and prevent theft? Over time, this concept evolved beyond agriculture, as craftsmen began using distinctive marks to signify the...
by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility
Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...
by Lea Strickland | Aug 30, 2016 | Focus on Business Radio Show, Visibility
LISTEN NOW! Marketing, branding, and PR play pivotal roles in business growth. They increase visibility and convey your message – what it is you DO! Guests: Chuck Norman and Deneen Bloom Chuck Norman, Owner/Principal of S&A Communications and Publisher of...
by Lea Strickland | May 6, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development
There is nothing and I mean nothing that frustrates me, ticks me off, and causes me to stop using a product faster than dealing with the people on the “customer service” lines of businesses. I don’t know about you, but whenever I have an issue and call one of those...
