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Marketing, Branding, PR and the NC 100

by Lea Strickland | Aug 30, 2016 | Focus on Business Radio Show

LISTEN NOW! Marketing, branding, and PR play pivotal roles in business growth. They increase visibility and convey your message – what it is you DO! Guests: Chuck Norman and Deneen Bloom Chuck Norman, Owner/Principal of S&A Communications and Publisher of...

Real Customer Service – Going Off Script

by Lea Strickland | May 6, 2016 | Business Articles, Competitiveness, Customer, Customer Relationships, Marketing, Sales and Business Development

There is nothing and I mean nothing that frustrates me, ticks me off, and causes me to stop using a product faster than dealing with the people on the “customer service” lines of businesses. I don’t know about you, but whenever I have an issue and call one of those...

Dog or Cat: Which Do You Want As a Vendor?

by Lea Strickland | Oct 5, 2015 | Business Articles, Customer Relationships, Marketing, Sales and Business Development, Small Business, Vendor Relations

Have you ever noticed the differences in behavior between dogs and cats? I have always had dogs, never cats for pets, until recently. Two years ago my neighbor’s cat decided to live with us (I am told that is not unusual for a cat). In the past two years I have come...

The Importance of Strategic Marketing with Guest Grace Ueng

by Lea Strickland | Oct 9, 2014 | Customer, Focus on Business Radio Show

Host Lea Strickland talks with Grace Ueng of Savvy Marketing Group about Strategic Marketing from philosophy to brands, lead generation, market research, and the framework for building a successful marketing platform. Listen to podcast

“Who You Know” and Open Market Competition

by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Competitiveness, Customer, Opportunity, Small Business, Start-up

The world is not objective. It is composed of people, and people are human (at least most of us are). People are at our most basic emotional and relationship-based. We do deploy our logical minds to override and control much of our instinctual behavior and that also...
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