by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Competitiveness, Concept, Entrepreneur, Marketing, Sales and Business Development, Non-Profit, Resources, Small Business, Start-up, Strategy
Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer. The manifestations of this three-fold mission vary in magnitude, scope, and timing. The underlying processes and...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Marketing, Sales and Business Development, Small Business, Start-up, Strategy
A truism for any organization is that its customers have choices. They can chose from a range of products, services, and alternatives to satisfy their needs, from doing nothing to “do it yourself,” to doing it the most expensive way possible to finding a cheap...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Competitiveness, Entrepreneur, Leadership, Marketing, Sales and Business Development, Non-Profit, Small Business, Start-up
Most of us are familiar with the fable of the tortoise and the hare – the tale of the hare being so much faster than the tortoise and still losing the race. In the current business environment, the tale can prove cautionary or motivating; it can be revisited or...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Leadership, Non-Profit, Small Business, Start-up
A façade can be an appearance—the surface image of care, interest, integrity—either projected by a person, group, or organization or attributed to them by others through observation or perception. Whether intentional or not, we all have a façade, an outer image that...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer, Entity, Marketing, Sales and Business Development, Opportunity, Small Business, Small Business, Start-up
While big businesses (especially those traded on public stock exchanges) get the press, the real news—and arguably the differences in day-to-day life and the economy—rest in the small business, in this country and around the world. The majority of existing and new...
