Trump’s Tariffs: Strategies to Thrive in New Landscape

Trump’s Tariffs: Strategies to Thrive in New Landscape

Trump’s tariffs and economic strategy have refashioned the global trade landscape. These tariffs have sent ripples (and, for some, tsunami-like waves) through markets, creating challenges and opportunities. For U.S. businesses, small and large, these tariffs...
Marketing Strategy: Differentiate, Educate Your Prospects and Customers

Marketing Strategy: Differentiate, Educate Your Prospects and Customers

Introduction: David Wright interviewed me sometime ago on marketing strategies. I emphasized the critical role of educating your market to build credibility, visibility, and trust. Below is the revised version, incorporating more explicit language, modern context, and...