by Lea Strickland | May 13, 2025 | Business Articles, Business Growth, Capability, Credibility, Customer, Opportunity, Small Business, Start-up, Visibility
Effective customer acquisition is the lifeblood of a new business, especially in its early stages. When customers organically discover and buy your products or services, it proves your business is viable. Early wins can mislead you. The real challenge isn’t attracting...
by Lea Strickland | May 18, 2020 | Business Articles, Business Management, Business Ownership, Capability
Don’t Boost Sales Without Operational Strength The Danger of Unprepared Growth A Marketing Misstep Years ago, a marketing firm called me. Their client was in trouble. A successful campaign doubled their sales. From $3.5 million to over $7 million in orders. Sounds...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Entrepreneur, Execution, Funding, Leadership, Marketing, Sales and Business Development, Non-Profit, Small Business, Start-up
The Chaos of Unbounded Vision Disregarding Boundaries Over the years, there have been several instances in which people have been doing business with a cheerful and/or blatant disregard for boundaries. These individuals cheerfully and often recklessly bound forward...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Capability, Competitiveness, Leadership, Non-Profit, Small Business, Start-up, Strategy, Visibility
It does not matter a race is being run. You cannot win that race if you do not enter it. Making the commitment to compete is more than filling out a few forms and showing up at the starting line. It requires the ability to persevere when the first obstacle is...
by Lea Strickland | Sep 28, 2009 | Business Articles, Capability, Credibility
Commercialization: Capability, Credibility, Capitalization Any business that seeks to find technological and market success must be able to demonstrate capability, credibility, and capitalization. This trifecta of business success forms the platform for moving the...
