FOCUS Your Organization on the Customer and Results Strategy provides the framework for success. It is the starting point to focus your organization on what matters. Targets focus you on what needs to happen. They provide measurable milestones – how much and when. Alignment means your team is working together to execute. Your resources are maximized through specific actions, budgets, and accountability. Roles and responsibilities ensure that everyone knows how they contribute to results. They know what they need to do to make things happen. Tactics are selected that fit your organization’s strengths, your team’s capabilities, and your customers’ needs.